Article Marketing.
Today will just start with the basics and move on from there during the week.
Article Marketing in it's most basic form is: writing short articles (500-700 words) related to your industry or niche and submitting them to article site and other distribution forms. Links are generally not allowed in the article, especially affiliate links.
You want to write informative articles, that don't give everything away. You want readers to feel compelled to "check" you out.
When you start the submission process, you will notice that you will need to provide a bio or author detail at the end of your piece to promote yourself and your website. This is where you will get the opportunity to promote yourself and your website/product.
Benefits of Article Marketing:
This process of submitting articles begins the process establishing yourself as an authority in your industry, niche or market (whatever word you use).
This also will earn you backlinks to your site/blog and
The beginning of the branding process. Your company will begin to become known for the article topics that you submit - good or bad.
Articles can be used as a "free" way to drive traffic to your site/blog.
Can drive your target market right to your site, looking for what you have to offer.
Puts your content on other people's sites/blogs and directs them back to you and your offers.
Article Marketing is a great approach towards advertising and link building for your site.
So those are the basics, sounds good right. The process is starts with the writing, which is where we will go tomorrow.
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