Showing posts with label article marketing. Show all posts
Showing posts with label article marketing. Show all posts

Tuesday, November 11, 2008

Article Assistance

Make Your Articles Pull More Traffic

Here's a quick tip that will make a difference for you...

I'm assuming that you're now doing article marketing to pull more targeted traffic to your web site -- if not, you need to look into it because it's a proven method (not a fad) that's easy to get into. The software I recommend that helps is Article Architect -- see it here:

Better Articles


Anyway, so you're driving traffic by publishing simple articles -- make sure you don't sabotage yourself by using a weak resource, or bio box.

People are reading your article because they're interested in what you have to say, so make sure to grab them by the lapels and *make* them want to click on the link in your resource box.

Let me know what you think of it!

Dawn

PS - If you're doing article marketing and aren't using Article Architect, you're working too hard! Find out about it here

Thursday, October 30, 2008

Article Written - Now what

Article Submission:
  • you can both submit and use articles for free reprint
  • all articles include a bio box, or a blurb about the author that must remain with the articles bring reprinted
  • loyal audience of hundreds of thousands visitors visit the article directory every day looking for fresh content on hundreds of thousands of topics
  • if your article is unique and informative it will stand out above others and get used more frequently by the content seekers, giving you more exposure and more links in return
  • there are just as many experts submitting articles as there are content seekers, so the site grows every minute of every day with fresh new articles, thousands of pieces of content get added each month
  • some directories have the articles reviewed before they show up in the database, providing only quality articles to their users (these are going to become your best friend)
  • the article submission site promotes itself, therefore also promoting it's writers and users at the same time
  • users cannot edit or alter your article in any way, ensuring that the content attached to your name and link are of the best quality and exactly what you need for marketing
  • RSS feeds deliver fresh articles to regular subscribed users in real time
  • in the end everyone benefits, the article site, the article writer, and the website or ezine publisher that used the article
Where to Submit Articles

There are many places online to submit your articles online and off for marketing purposes. If you want to get some local attention you can submit your articles to newspapers and magazines, often they will run them in a small section about local business and include your bio box. This often goes for trade related magazines as well. Look in the back for editorial information and contact them to find out about their submission process.
Online you can submit to directories and articles websites of all sorts. The nice thing about this is they often have good PR and you will get a link from the directory and from anyone that uses your articles as well.

http://www.ezinearticles.com
http://www.articlepros.com/
http://www.bluewaterarticles.com/
http://www.impactarticles.com/
http://www.ideamarketers.com/
http://www.greatarticlesformoms.com/
http://www.freearticalepro.com/
http://www.articlesbase.com
http://www.articleblotter.com
http://www.articlecity.com
http://www.articlesbase.com
http://www.submityourarticle.com/
http://www.e-articles.info
http://www.businesstoolchest.com
http://www.BestArticlesDirectory.com
http://www.article-hut.com
http://www.redarticles.com/
http://www.articlehub.net
http://www.ladypens.com


The list above is just a small sampling of places to get started with submitting your article for your marketing campaign online. There are literally hundreds of these websites that you can submit your unique articles and get targeted exposure in return.

Wednesday, October 29, 2008

Where does it come from? Article Content

Content, where does it come from?
  • your own uniquely written content - best choice if you can do it.
  • PLR rewritten with your own words, images and links added - 2nd best
  • PLR as is
  • reprints from article directories that are relevant and on point
  • ebooks and blog postings can be a combination of the above as well
  • ghostwriter is professional writer who is paid to write content that is credited to another person as the author

- a blog cannot survive on plr and reprints alone, you want to add your own style, flair and voice to the site to make it different and gain readership

- sometimes you will find reprint articles that express an idea that you just couldn't get across on your own making them a perfect fit for your site or newsletter

- rewriting a PLR article gives your voice to the details and information, and also gives you a chance to tweak the keywords. This is your best PLR option, make it your own!

- take the PLR that you have and combine it and edit it into an ebook for sale or for free to your readers

- mix up the order, especially if you're blogging these articles, if your readers see reprint after reprint for a long period of time they may stop looking

- if you're building a site within a niche, stick to your topic even though some of the plr and reprint info may be tempting to use be careful of straying off the niche path, and it's very easy to do that when you get into reading and reviewing articles

- be careful of over-repeating yourself, sometimes a reprint and a PLR article may have very similar outlines to them. Yes you want to repeat certain things to your reader/customer to keep their interest on that topic and assure them that it's what they are looking for but you don't want to bore them and send them away

Tuesday, October 28, 2008

Article Part of Article Marketing

The first step to article marketing is of course the ARTICLE:

Here are some article writing tips to follow and share:
  • When Writing articles, write what you know (through research or otherwise).
  • Write to your target market.
  • Don't use jargon, some people reading your article will have no idea what you mean.
  • Be direct and specific in what your article topic is about.
  • Use Action Words throughout your article.
  • Give an example or tell a story (real life relations works well).
  • Get your point across without being wordy.
  • Use short paragraphs (3 to 4 sentences) or use bullets.
  • Lengths vary (average is 4 to 6 hundred) dependent on what you have to say and what you are covering.
  • Titles are key, if you don't have a compelling title no one is going to read your articles.
  • Without being obvious you want to make your copy very keyword rich.
  • Direct your article to your reader, make that person feel you are writing directly to them.

Monday, October 27, 2008

Article Marketing - What is that?

This week I thought we would cover a very HOT Topic among affiliate marketers.
Article Marketing.

Today will just start with the basics and move on from there during the week.
Article Marketing in it's most basic form is: writing short articles (500-700 words) related to your industry or niche and submitting them to article site and other distribution forms. Links are generally not allowed in the article, especially affiliate links.
You want to write informative articles, that don't give everything away. You want readers to feel compelled to "check" you out.
When you start the submission process, you will notice that you will need to provide a bio or author detail at the end of your piece to promote yourself and your website. This is where you will get the opportunity to promote yourself and your website/product.

Benefits of Article Marketing:
This process of submitting articles begins the process establishing yourself as an authority in your industry, niche or market (whatever word you use).
This also will earn you backlinks to your site/blog and
The beginning of the branding process. Your company will begin to become known for the article topics that you submit - good or bad.
Articles can be used as a "free" way to drive traffic to your site/blog.
Can drive your target market right to your site, looking for what you have to offer.
Puts your content on other people's sites/blogs and directs them back to you and your offers.
Article Marketing is a great approach towards advertising and link building for your site.

So those are the basics, sounds good right. The process is starts with the writing, which is where we will go tomorrow.